BRAND SOLUTION
ways of standing out in a highly competitive market
BEER BREWING TOUR WITH TASTING
This poster would be displayed in the brewery to inform customers about the availability of beer tasting sessions. The goal is to attract both locals and tourists who want to explore different craft beer flavours while learning about the brewing process, enhancing their overall brewery visit.
Creative Matrix
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Problems to be solved / Enabler Categories |
Problem statement #1: How might we include local culture and preferences in our branding and products? | Problem statement #2: How might we help people taste the beer in its best condition? | Problem statement #3: How might we educate the market about craft beer? | |
|---|---|---|---|---|
| SOLUTIONS | Technology | Mobile app ordering anywhere in Queensland and collect points | Implement smart bottle caps or labels that indicate the beer’s temperature and freshness, these could change color when the beer is at its ideal drinking temperature | Create and share educational content on social media, such as explanatory videos, infographics, blogs and podcasts about the history, production and characteristics of craft beers |
| Physical environment | Design retail spaces to reflect local culture, incorporating traditional design elements, artwork, and materials from the region | Beer brewing tour with tasting | Organize workshops, talks and guided tastings to teach customers about different beer styles, brewing processes and tasting techniques | |
| Partnerships | Have a restaurant or partnership with food trucks that offer dishes that pair well with the beers produced | Partner with breweries to educate consumers and store owners about the best storage and serving conditions for different types of beer. | Working with beer sommeliers, bloggers and influencers to reach a wider audience and provide trusted craft beer information | |
| Additional services | Points or rewards system for frequent customers | Allow customers to bring their growlers to fill with fresh beers | Develop a mobile app dedicated to craft beer education, features could include a beer style guide, tasting notes, a virtual beer journal for users to track their preferences, and educational videos or articles |
LABELS FOR TEMPERATURE AND FRESHNESS INDICATION
The implementation of bump technology represents a significant leap forward in how to deliver quality and freshness to customers. Integrating temperature-sensitive caps or tags that provide real-time indicators of a beer’s optimal drinking condition, is not only enhances the consumer experience but also leads the charge in reducing waste through more accurate freshness monitoring.
This project aligns perfectly with the commitment to innovation, sustainability, and customer satisfaction of Currumbin Valley Brewing. As introduce this feature in the packaging, it’s easier to differentiate the brand in a competitive market, offering a product that meets the highest standards of quality and transparency.